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Category: Marketing

When Coffee & Kale Compete

When Coffee and Kale Compete by Alan Klement will help you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive.

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The Sales Hiring Playbook

If you’re hiring sales people, this book is for you. Whether you’re completely clueless or a seasoned veteran when it comes to sales, this book has everything you need and is filled with actionable advice for anyone building a sales team.

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From 0 to 1,000 Customers & Beyond

This book is based on a series of conversations Hiten Shah & Steli Efti had about growing B2B startups from zero to thousands of paying customers. They’ve both done this repeatedly, with different companies, and they’ve started to see patterns emerge.

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Mastering Retention – Product Analytics Playbook Vol.1

Retention is critical for every product, whether you’re at a Fortune 500 or a 5-person startup. Until now, most available resources only list tactics and ‘growth hacks,’ offering little guidance on developing a comprehensive retention strategy. The Product Analytics Playbook: Mastering Retention fills that gap; it’s the culmination of years of working with the industry’s top product teams and retention experts.

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