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Category: Marketing

The Promotional Merchandise Handbook

The Promotional Merchandise Handbook is a quick guide to the promotional industry and where branded merchandise fits into the marketing communications mix. The book covers a checklist of what to consider when using marketing gifts and provides useful market research information.

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When Coffee & Kale Compete

When Coffee and Kale Compete by Alan Klement will help you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive.

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The Sales Hiring Playbook

If you’re hiring sales people, this book is for you. Whether you’re completely clueless or a seasoned veteran when it comes to sales, this book has everything you need and is filled with actionable advice for anyone building a sales team.

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From 0 to 1,000 Customers & Beyond

This book is based on a series of conversations Hiten Shah & Steli Efti had about growing B2B startups from zero to thousands of paying customers. They’ve both done this repeatedly, with different companies, and they’ve started to see patterns emerge.

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