The Promotional Merchandise Handbook is a quick guide to the promotional industry and where branded merchandise fits into the marketing communications mix. The book covers a checklist of what to consider when using marketing gifts and provides useful market research information.
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This book is about the pre-release planning stage. In an Agile context, this work collapses the boundaries between the aspects of business development and project management that haunt conventional, phase-based project life cycles. It contains strategies and techniques for accelerating business level output needed to initiate Agile releases and/or projects.
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Mike worked 19 days in one year and generated over $200,000 to fund his side project. How did he do that? This book will show you—and help you do it too.
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Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.
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The advice in this e-book is aimed at computer science and software engineering undergraduates looking to join the computing industry in the United Kingdom, either for an industrial placement year or after graduation. You might also find this advice useful if you’re looking for your next move inside our industry.
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This textbook is intended to provide a comprehensive introduction to forecasting methods and to present enough information about each method for readers to be able to use them sensibly.
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Economic theory is no more than an arena for the investigation of concepts we use in thinking about economics in real life. What makes a theoretical model ‘economics’ is that the concepts we are analyzing are taken from real-life reasoning about economic issues.
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This eBook was designed to help you create both a strategy and a method to tactically raise funds without killing yourself in the process. It’s super-practical and simply gets straight to the point with the stuff you need to know.
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The missing guide to becoming – and making a living as – a freelance web designer. The revolution has begun, and if you haven’t noticed, you’re missing out on an enormous opportunity.
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How to create, manage, and grow an effective brand advocacy campaign. An advocacy marketing campaign identifies and leverages a company’s most enthusiastic customers with the aim of driving new business.
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A simple, but powerful reflection exercise designed to help you identify accomplishments and lessons, assess your current situation, and plan for big things in 2017 and beyond. Includes a 7 min video narrated by Jason Shen walking through the exercise step-by-step.
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This series, written in partnership with TeamGantt, will cover both the soft skills and the hard skills all project managers need. In this guide, we’ll share tips on project planning, managing scope and expectations, and more.
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