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Category: Internet Marketing

Twitter Data Analytics

This book provides hands-on introduction to the collection and analysis of Twitter data from the perspective of a novice. No knowledge of data analysis, or social network analysis is presumed. For all the concepts discussed in this book, we will provide in-depth description of the underlying assumptions and explain via construction of examples.

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Understanding SEO

Search Engine Optimization (SEO) is the art, or science depending on who you talk to, or optimizing your site to be found in search engines when people go and search for terms, or ‘keywords’, related to your site.

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Email Outreach Playbook

Master the craft of sending sales emails that convert. Email is a priceless cold sales tool. It’s less intrusive, more efficient, and, according to data from MarketingSherpa, more effective than a phone call.

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