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Category: Internet Marketing

Understanding Social Platforms

Here is our overview of social platforms and the insights we have gained through investing in, and watching, social platform businesses. We’ll walk through our classification of each platform type, the dynamics that make them work, metrics, exits, and valuations.

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Twitter Data Analytics

This book provides hands-on introduction to the collection and analysis of Twitter data from the perspective of a novice. No knowledge of data analysis, or social network analysis is presumed. For all the concepts discussed in this book, we will provide in-depth description of the underlying assumptions and explain via construction of examples.

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Understanding SEO

Search Engine Optimization (SEO) is the art, or science depending on who you talk to, or optimizing your site to be found in search engines when people go and search for terms, or ‘keywords’, related to your site.

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