The Windfall Profits Paradox by Jay Abraham
Building a long term growth-oriented business as an enduring wealth generating asset is every business owner’s dream. But making it through the business “growing pains” usually poses quite a dilemma for the entrepreneur. Although your vision should and must be long term, you can’t usually do that easily because too many short term challenges, obstacles and problems need to be handled–first. After studying the problem for the last few years, although I’ve always focused on marketing problems, but what really a lot of quality business people around the world usually struggle with is frankly—a cash flow problem.
They need more cash. They need more profit. They need more sales. They need more high yielding revenue. And most importantly, they usually need it right away…
Jay Abraham has been acknowledged as a unique and distinctive authority in the field of business performance enhancement – and the maximizing and multiplying of business assets. He’s been featured twice in Investors Business Daily both on the front page and in the Leaders & Success Section – saying Jay, “Knows how to maximize results with minimum effort”. The March 6, 2000 issue of Forbes Magazine listed Jay as one of the top 5 executive coaches in the country saying jay’s specialty is, “Turning corporate under-performers into marketing and sales whizzes”.