Marketing

The Sales Hiring Playbook

The Sales Hiring Playbook

If you’re hiring sales people, this book is for you. Whether you’re completely clueless or a seasoned veteran when it comes to sales, this book has everything you need and is filled with actionable advice for anyone building a sales team.

The Science of Habit-Forming Products

The Science of Habit-Forming Products

I’ve always wondered: why do some products stick while others don’t? Is it possible that we can learn how habit-forming products work through science? As it turns out, yes! Science does have something to say about habit formation.

Learning To Launch: Stop Failing. Start Launching

Learning To Launch: Stop Failing. Start Launching

This book IS for those who want to get better at taking an idea from concept to launch. Those who have never launched but desperately want to do so, or used to be in the habit of launching but have gone rusty and need to get their launch game back on.

From 0 to 1,000 Customers & Beyond

From 0 to 1,000 Customers & Beyond

This book is based on a series of conversations Hiten Shah & Steli Efti had about growing B2B startups from zero to thousands of paying customers. They’ve both done this repeatedly, with different companies, and they’ve started to see patterns emerge.

The Psychology of Snapchat Marketing

The Psychology of Snapchat Marketing

Download our eBook and learn about the psychological principles that keep Snapchat’s community going, and how this affects your marketing strategy.

Content Marketing Playbook

Content Marketing Playbook

Learn The Content Marketing Secret Behind Kissmetrics. In this eBook, I’ll take you through my tried and true system for writing great content, doing it at scale, and turning it into results.