Guest Writers

You've climbed the self-publishing mountain and now you can kick back and take it easy, right? If only it were that easy. Now, the hard work begins: marketing your work. Chances are you took advantage of a good commercial printing outfit and you have a pile of books...

Irrational exuberance is dead; we’re all living in the Age of Austerity now. We’ve learned that private, corporate, and sovereign debt can’t be ignored forever, and we’re shrinking our expenditure accordingly. Okay, okay! I know you’ve heard that plenty of times, but...

In light of the depressed economy, more and more people are trying to find less expensive ways to purchase the items they either need or want. To take just one example, eReaders are becoming a very popular alternative to books but more and more consumers are turning...

Students tend to measure money in terms of the number of Taco Bell burritos they could get instead of whatever they have to buy. Assuming the student enjoys the Beefy Five Layer burrito, one unit of TBB (Taco Bell Burrito) equals about $.85. Textbooks aren’t cheap....

I previously worked on the marketing team for a pharmaceutical company where I had the opportunity to frequently meet with the public relations team. The company was very big on philanthropy and giving back to the community, especially to struggling neighborhoods....

Since the beginning of the online literature revolution, you may have noticed the little pleasures and practicalities of E-books filtering into the public domain more each day. For some that provides a welcome relief from tedious or expensive drives to or from the...