Select Page

253 Best Business Tools for Authors (Free & Paid)

253 Best Business Tools for Authors (Free & Paid)
Business management tools are all the systems, applications, controls, calculating solutions, methodologies, etc. used by organizations to be able to cope with changing markets, ensure a competitive position in them and improve business performance. These days, lots of that stuff is available as Software as a Service (SaaS). What are the tools and services authors usually use?

There are two things all authors would like more of – time and money. The latest crop of business technology tools can help you run your writing business more efficiently and for less money. There are so many options for technology, tools, and platforms that will help you grow your writing business and books. Once you know what you want to achieve, take the time to research the best option for you and your brand.

To help you, here are 253 types of business tools and many interesting SaaS services which can immensely help in deploying services as well as development. This list also includes self-hosted as well as hosted services, both free and paid.



Accounting / Invoicing

  1. Harvest (Paid)
    Time Tracking Made Easy. Time tracking is simple and lightning fast with Harvest. Set up takes seconds, and there’s nothing to install. We’ve simplified the timesheet and timesheets approval process so you can stay focused on work.
  2. Ballpark (Paid)
    Stop sending your clients ugly paper invoices. Go paperless today, with Ballpark. Our beautiful, web-based invoices and estimates make it easier than ever to get paid and discuss projects with your clients and colleagues.
  3. PaySimple (Paid)
    Simplify how you bill and collect. PaySimple is an industry-leading provider of payment management solutions. PaySimple simplifies billing and collection processes by enabling you to bill, collect and deposit all of your payments automatically. Our customized, secure ASP solution includes auto-recurring billing, electronic check processing, direct debit and credit card processing at some of the lowest rates available.
  4. FreshBooks (Paid)
    Accounting Made for You, the Non-Accountant. FreshBooks is simple and intuitive, so accounting isn’t intimidating. Plus you can talk to a real, live person anytime you have a question, 9am-6pm EDT, Mon-Fri.
  5. FreeAgent (Paid)
    Accounting software trusted by over 35,000 Freelancers and small businesses. Reconcile money in and out of the business via your electronic bank statements and build monthly balance charts.
  6. Blinksale (Paid)
    Send beautiful invoices, track payments and manage clients so you can get back to the work you love.
  7. Cashboard (Paid)
    Freelance time tracking and invoice software trusted by thousands, worldwide.
  8. Paydirt (Paid)
    Smart Time Tracking Easier Invoicing Online Payments. In Paydirt, you can start a timer from any page in one click. No fiddly menus. No navigating around. Just a start button for each task.
  9. inDinero (Paid)
    Outsourced accounting for every sized business.
  10. QuickBooks (Paid)
    With QuickBooks, you can track expenses, manage cash flow, customise invoices, run financial reports, simplify inventory management and more, all from one place.
  11. Xero (Paid)
    Accounting software to do your to-do.
  12. Fast409A (Paid)
    The process blends the best of software and human expertise. Each 409A valuation takes an hour or less of your time to submit, is delivered in days not weeks, and is customised to the nuances of your individual startup.
  13. Runway (Free)
    Most startups die from running out of cash. Runway is an easy, visual way to plan and manage your startup’s most precious resource, explore scenarios and track planned versus actual spending.
  14. WaveApps (Free / Paid)
    Startups on a budget will love this free accounting software (only paying normal pricing for transactions, invoicing and payroll)
  15. InvoiceNinja (Free / Paid)
    You can host it yourself and get it whitelabeled or do the service online depending on your budget.
  16. Bonsai (Free / Paid)
    Online invoicing and payments with intregated accounting, expenses, and proposals.

Billing & Payment Processing

  1. Braintree (Transaction fees)
    Accept payments in your app or website. Braintree handles transactions for some of the fastest growing mobile companies like Uber, Airbnb, HotelTonight and Fab. With native, easy-to-follow SDKs for iOS, Android and Windows Phone you can quickly add native payments to your app.
  2. Dwolla (Transaction fees)
    The best way to move money. Dwolla, Inc. is an agent of Veridian Credit Union and all funds associated with your account in the Dwolla network are held in a pooled account at Veridian Credit Union. These funds are not eligible for individual insurance, and may not be eligible for share insurance by the National Credit Union Share Insurance Fund. Dwolla, Inc. is the operator of a software platform that communicates user instructions for funds transfers to Veridian Credit Union.
  3. Stripe (Transaction fees)
    Feature-packed payments. No need to design payment forms from scratch. Stripe Checkout offers a beautiful, customizable payment flow that works great across desktop and mobile. When you use Checkout, you’re always up-to-date, with no extra code required.
  4. Pin (Transaction fees)
    Payments, Rebooted. Accepting credit card payments from a global audience typically requires a merchant account. The process of establishing a merchant account for each currency can be too difficult and costly for small businesses.
  5. Spreedly (Monthly payment)
    Payments as a Platform. One of Spreedly’s major benefits is reaching a large number of merchant accounts by working across multiple payment gateways. As a direct merchant you can transact globally but deposit funds in unique merchant accounts based on geographic or other business rules. As a SaaS platform you can support the unique merchant accounts of your individual customers. A payment gateway token is your way to indicate to us which unique merchant account this particular transaction will go against. Each unique merchant account = one unique payment gateway token.
  6. WePay (Transaction fees)
    WePay is the first payments engine to offer platforms — marketplaces, crowdfunding, and business software/tools — a way to own their customer experience while still shielding them from 100 percent of fraud and regulatory risk.
  7. Paddle (Transaction fees)
    Payment processing and fulfillment, specialized for desktop apps and SaaS subscription services. Handles VAT and invoicing for you, so your accounting becomes easier.
  8. Fattmerchant (Transaction fees)
    Payments unified.


  1. Gusto (Paid)
    Payroll and benefits that put people first, easy setup, automated tax filings and thoughtful support.
  2. WagePoint (Paid)
    The Simple, Fast & Friendly way to pay your employees.


Remote Workers

  1. Upwork (Credits required to bid. Fees 5 – 20%)
    Work with the largest network of independent professionals and get things done—from quick turnarounds to big transformations.
  2. Freelancer (Credits required to bid. Fees 10% or $5, whichever is higher.)
    Hire the best freelancers for any job, online.
  3. TaskArmy (Fees 20%)
    TaskArmy focuses on outsourcing tasks as opposed to projects. A task is “I need an icon done for my iPhone app”, a project is “I need an iPhone app”.
  4. 99Designs (Fees 5%)
    99designs is the go-to graphic design service by Vistaprint. We make it easy to work with professional, creative experts from around the world and build your brand through custom, memorable design.
  5. Fiverr (Fees 20%)
    Find the perfect freelance services for your business.

SEO Tools

  1. AccuRanker (Free / Paid)
    In-depth analytics alongside an intensely powerful infrastructure means AccuRanker is the number-one choice for SEO agencies and professional that want accurate, insightful data on-demand.
  2. Ahrefs (Free / Paid)
    Ahrefs provide a complete digital marketing suite with tools for analyzing backlinks, analyzing websites, rank tracking, content exploring and more.
  3. SerpBook (Paid)
    Get a full view and track your keyword rankings over time. Discover how you perform against your competitors. Narrow down to any market, city, postal code, and more to pinpoint your results.
  4. WooRank (Paid)
    WooRank analyzes your website for optimization best practices and shows how it ranks against your competition. Its real-time brandable reports, consisting of over 150 data-points, help you to instantly spot critical issues that impact traffic, usability and conversions. Sync your analytics, social accounts and keywords for even more robust tracking.
  5. Moz (Free / Paid)
    Moz provides you all the tools you need to effectively do search engine optimization. On site optimization graders, competitor tracking, backlink analysis, rank tracking and many more features available to users.
  6. KWFinder (Paid)
    Keyword research tool.
  7. Animalz – Revive (Free)
    Provides a list of posts that should be refreshed.

Social Media Marketing

  1. Buffer (Free / Paid)
    Buffer is the easiest way to publish on social media. Buffer helps you share to Twitter, Facebook and more.
  2. HootSuite (Free / Paid)
    Add speed and agility to your social media strategy. From one dashboard you’ll schedule Tweets and Facebook posts, monitor conversations, and more. When you need to prove your social ROI, quickly create and customize ready-to-present analytics reports.
  3. Exacttarget Marketing Cloud/Buddy Media (Paid)
    Bringing you closer to your social customers with an integrated social content solution. Run integrated campaigns across Facebook, Twitter, YouTube and your websites Increase fans, followers and advocates. Publish engaging and interactive social apps. Easily create landing pages and microsites and extend social to your websites. Understand engagement trends, demographics, conversions and business metrics with powerful analytics.
  4. Sprout Social (Paid)
    Powerful Social Media Software. Sprout lets you post messages on Facebook, Twitter, Google+ and LinkedIn simultaneously from one easy-to-use message composition tool. Shorten links, attach photos, target your audience on Facebook, customize your posts and much more.
  5. F5Bot (Free)
    F5Bot is Free social media keyword monitoring. F5Bot will send you an email when your startup, your product, or your competitors are mentioned on Hacker News or Reddit.
  6. Syften (Paid)
    Advanced social monitoring for tech startups.

Email Marketing

  1. QuickChart (Free / Paid)
    Add chart and graph images to your emails. Supports Chart.js and Google Image Charts formats.
  2. MailCharts (Paid)
    Track & understand how your competitors use email marketing. MailCharts tracks over a thousand companies, bringing you actionable insights to help you improve your email marketing strategy, make data-driven decisions and gain design and content inspiration.
  3. (Paid)
    Send email based on what people do or don’t do in your app. lets you send newsletters to segments of customers using data from your site.
  4. Vero (Paid)
    Send emails based on what your customers do. Vero makes it easy to create segments of customers based on the attributes you capture (e.g. age, location, gender) and the actions your customers take (e.g. logged in, used feature x, checked out, etc.).
  5. Mailchimp (Free / Paid)
    Build your brand, sell online—all in one place.
  6. Campaign Monitor (Paid)
    CAMPUnbounce Feature Tour
  7. Sendy (Paid)
    Send newsletters, 100x cheaper via Amazon SES.
  8. Image-Charts (Free / Paid)
    Include animated charts as image into emails, no server-side rendering, 1 URL = 1 chart, compatible with Google Image Charts.
  9. Drip (Paid)
    Advanced marketing automation with workflows, drip campaigns, conversion tracking etc..
  10. MailerLite (Free / Paid)
    Free plan offers a lot of features
  11. MarketHero (Paid)
    Autoresponder / email marketing tool.
  12. EmailOctopus (Free / Paid)
    Low cost email marketing using Amazon SES.
  13. ButtonDown (Free / Paid)
    Simple and carefully thought out newsletter tool using markdown as language.

Sources of Clicks / Ad Platforms

  1. NeoReach (Paid)
    NeoReach creates world class original influencer campaigns for leading brands and Global Fortune 500s.
  2. Bing Ads (Paid)
    Access 700 million monthly unique searchers on the Microsoft Search Network and 250 million unique users through native advertising on brand-safe experiences.
  3. Taboola (Paid)
    Drive business results by reaching people genuinely, effectively and at the right moment.
  4. Outbrain (Paid)
    Outbrain is the technology company powering the discovery feeds on your favorite media.
  5. Google Adwords (Paid)
    An online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
  6. Facebook Advertising (Paid)
    Online advertisements that are created and published on the Facebook and / or Instagram platform to be targeted to its users.

Transactional Email

  1. Postmark (Paid)
    Email delivery for web apps – done right. Postmark removes the headaches of delivering and parsing transactional email for webapps with minimal setup time and zero maintenance. We have years of experience getting email to the inbox, so you can work and rest easier.
  2. MailGun (Paid)
    The Email Service For Developers. Easy SMTP integration and a simple, RESTful API abstracts away the messy details of email. Scale quickly, whether you need to send 10 or 10 million emails.
  3. Amazon Simple Email Service (Free / Paid)
    Flexible, affordable, and highly-scalable email sending and receiving platform for businesses and developers
  4. SendGrid (Paid)
    Email Delivery. Simplified. SendGrid delivers billions of emails for companies of all sizes every month. Select the package that best fits with your sending volume, set-up your account, and let SendGrid take care of the rest!
  5. CritSend (Paid)
    The Best SMTP Relay for Developers. Use the most reliable infrastructure for your transactional and bulk emails. It only takes 5 minutes to setup Critsend and start enjoying fast delivery time and automatic scalability.
  6. Postage (Paid)
    The easier way to send email from web apps. Postage app helps design, send, and analyze emails within minutes.
  7. Sendwithus (Free / Paid)
    Transactional email A/B testing and drip campaigns
  8. SparkPost (Free / Paid)
    The most performant email delivery service — whether your app or website sends hundreds, or billions, of messages.


Group Communication / Chat Tools

  1. Flowdock (Paid)
    CA Flowdock brings all of your conversations, work items and tools into one place. Prioritize work, solve problems, search and organize across teams, locations and timezones.
  2. Slack (Free / Paid)
    Team collaboration and chat tool. Supports webhooks and has integrations with other tools.
  3. Skype (Free)
    Video conference, chat and voice call VOIP application.
  4. Google Hangouts (Free)
    Video conference and chat application by Google. It is browser based and supports multiple participants on the same video call.
  5. GoToMeeting (Paid)
    GoToMeeting empowers your remote workforce, while keeping your business safe and secured.
  6. IRCCloud (Free / Paid)
    IRCCloud is an IRC client with a future. Stay connected, chat from anywhere, and never miss a message.
  7. Buddycloud (Paid)
    Tools, libraries and services for secure cloud & on-premise user and group messaging.
  8. Gitter (Free)
    Chat for open-source and private development teams, with strong Github integration features
  9. Convo (Free / Paid)
    Convo is a work collaboration platform that goes beyond chat/messenger solutions; in addition to quick chats, all thoughtful conversations around work ideas and associated attachments seamlessly merged.
  10. Zoom (Free / Paid)
    Create virtual experiences that attendees will love. Get started with Zoom Events, an all-in-one platform to manage, host, and report on all of your virtual events.
  11. Telegram (Free)
    Telegram is a cloud-based mobile and desktop messaging app with a focus on security and speed.
  12. Element (Free / Paid)
    Secure and independent communication, connected via Matrix.

Knowledge Tracking / Wiki

  1. Confluence (Free / Paid)
    Confluence is your remote-friendly team workspace where knowledge and collaboration meet.
  2. Confluence Questions (Q&A for your team) (Paid)
    Share knowledge and find answers with internal Q&A.
  3. SlimWiki (Free / Paid)
    Wikis don’t have to be ugly, complex and hard to manage. Welcome to the future of the Wiki.
  4. Documize (Free / Paid)
    Documize is the Knowledge Ops team you never had, collecting and organizing content day and night.
  5. Notion (Free / Paid)
    Writing, planning, collaborating, organizing.
  6. Slite (Free / Paid)
    Product specs, company handbooks, onboarding, meeting notes, any docs.

Password Management

  1. Lastpass (Free / Paid)
    Password management from anywhere. LastPass puts your digital life at your fingertips, simply and securely.
  2. 1Password (Paid)
    1Password is the easiest way to store and use strong passwords. Log in to sites and fill forms securely with a single click.
  3. Passpack (Paid)
    Passpack provides the tools that teams and individuals need to securely organize, collaborate and store your passwords with strong encryption and administrative controls.
  4. KeePassX (Free)
    KeePassX is an application for people with extremly high demands on secure personal data management. It has a light interface, is cross platform and published under the terms of the GNU General Public License.
  5. KeePassXC (Free)
    Further development of KeePassX. Securely store passwords using industry standard encryption, quickly auto-type them into desktop applications, and use our browser extension to log into websites.
  6. Enpass (Paid)
    A secure vault to store everything at one place using a single master password.
  7. Dashlane (Free / Paid)
    Dashlane does more than create, save, and autofill your passwords.
  8. Bitwarden (Free / Paid)
    Bitwarden offers the easiest and safest way for teams and individuals to store and share sensitive data from any device.

Personal Productivity

  1. Tomatoes (Free)
    Track your time and be productive with the Pomodoro Technique. Tomatoes is a “pomodoro tracker”, a Pomodoro technique® driven time tracker. Track your time using 25 minutes slots called “pomodoros”.
  2. RescueTime (Free / Paid)
    RescueTime gives you an accurate picture of how you spend your time to help you become more productive every day.
  3. Qbserve (Paid)
    Qbserve is a time tracker for Mac that does whatever RescueTime can but also tracks project time automatically, generates invoices, and stores tracked data locally.
  4. Timing (Paid)
    Automatic time and productivity tracking for Mac. Helps you stay on track with your work and ensures no billable hours get lost (if you are billing hourly).
  5. fman (Free / Paid)
    Manage and transfer your files with ease. For Windows, Mac and Linux.
  6. WakaTime (Free / Paid)
    Automatic productivity metrics using text editor plugins. Goals, leaderboards, GitHub integration, automatic project/language/branch detection.
  7. deprocrastination (Free / Paid)
    Browser extension to train yourself to procrastinate less.

Time Tracking

  1. Toggl (Free / Paid)
    Toggl’s time tracker is built for speed and ease of use. Time logging with Toggl is so simple that you’ll actually use it.
  2. Clockify (Free / Paid)
    Clockify is the only 100% Free time tracking software that lets you and your team track time with one click. It works like Toggl but offers unlimited features and unlimited users.
  3. Hubstaff (Free / Paid)
    Hubstaff is time tracking software designed to make remote team management more effective and efficient. You just have to sign up, download our intuitive desktop app and push the start button to begin tracking time.
  4. Tickspot (Free / Paid)
    Straightforward time tracking software to help your team run more profitable projects. Whether you prefer iOS, Android, the Apple Watch, or your desktop computer, Tick is the easiest way to track your time.
  5. Kimai (Free)
    Kimai is a Free open source timetracker. It tracks work time and prints out a summary of your activities on demand. Yearly, monthly, daily, by customer, by project, by action, etc.
  6. Timetrap (Free)
    Simple open source command line time tracking.
  7. OfficeClip (Free / Paid)
    Time tracking software designed for small business. Free for unlimited user and unlimited time. Available as boh Hosted and Self-Hosted

For Founders

Fundraising / Investor Relations

  1. LTSE Equity (Free / Paid)
    LTSE Equity is a complete equity management solution is built for founders and operators, so that as you grow, your cap table software grows with you. That’s why more startups choose LTSE Equity than any other cap table software.
  2. NoteGenie (Free)
    A calculator for exploring the impact of convertible notes and SAFEs on founder ownership.
  3. SAFEGenie (Free)
    A calculator for exploring the impact of convertible notes and SAFEs on founder ownership.
  4. IPO Ready (Free)
    Quickly assess your startup’s IPO readiness. Learn what it takes to prepare for an IPO.


  1. Trademarkia (Free / Paid)
    Trademarkia is one of the largest trademark search engines in the world. LegalForce’s network of licensed patent attorneys and agents have filed hundreds of patent applications for companies of every size.
  2. NameRobot (Free / Paid)
    Find, create and check the name for your project. NameRobot offers everything you need to create suitable naming ideas in a short time.
  3. DomainTools Whois Lookup (Free / Paid)
    Go beyond ordinary Whois to discover the people or organizations behind a domain name or IP address.
  4. Startup Name Check (Free)
    Name validator tool for dozens of domain-names and social media networks.
  5. Word Safety (Free)
    Word Safety tool to check for second meanings in other languages or other forms of writing.

Presentations / Slides

  1. Prezi (Free / Paid)
    Unlike screen sharing, Prezi Video lets you interact with your visuals on screen.
  2. Reveal.js (Free)
    Flexible HTML presenation framework for creating beautiful slides
  3. Impress.js (Free)
    Presentation framework based on CSS3 transforms and transitions inspired by Prezi
  4. Slides (Paid)
    Slides is a place for creating, presenting and sharing slide decks.
  5. SlideShare (Free)
    Share what you know and love through presentations, infographics, documents and more

Privacy Policy, Terms & Conditions, Legal Documents

  1. iubenda (Free / Paid)
    The easiest way to generate a professional, customizable, self-updating privacy policy. Choose between 6 languages. Documents hosted and kept up to date. Backed by real lawyers. Additional assistance service with premium legal team for custom Privacy Policy and Terms & Conditions.
  2. Choose a license (Free)
    Software / data / media / documentation / fonts and mixed projects licenses options and comparisions.

Space Rental

  1. 42Floors (Free / Paid)
    The Best Place to Find Office & Commercial Space Rentals. We’re gathering listing data from everyone in the market. Even including off-market listings that landlords haven’t yet posted on or anywhere else.
  2. Liquidspace (Free / Paid)
    Optimize Real Estate for Your Enterprise. Whether planning ahead or booking on the fly, find and reserve a great place to work. Rent professional conference and meeting rooms, private offices, or coworking spaces daily or hourly.
  3. PivotDesk (Free / Paid)
    An office sharing marketplace that helps startups that need space find host companies that have excess space.

Business Tracking & Analytics


  1. Geckoboard (Paid)
    Meet Geckoboard. It’s Your Key Data, In One Place. Geckoboard monitors your business’s vital signs – don’t wait, see it live on a business dashboard as it happens. Focus on what matters and react faster to important events.
  2. Telemetry (Paid)
    Build realtime dashboard with powerful visualizations that look beautiful on big screen TVs, desktop computers, mobile devices, and embedded systems—all using a simple REST API that works with all modern languages.
  3. Dashing (Free – no longer maintained)
    Dashing is a Sinatra based framework that lets you build beautiful dashboards.
  4. Klipfolio (Paid)
    Meet Your Business Dashboard. Connect to any data service to bring your key numbers together on one dashboard. Assign your data to visualizations to show the story behind the numbers. Cultivate a data-driven culture by sharing dashboards with everyone on your team.
  5. Grafana (Free / Paid)
    The analytics platform for all your metrics. Grafana allows you to query, visualize, alert on and understand your metrics no matter where they are stored. Create, explore, and share dashboards with your team and foster a data-driven culture.
  6. Redash (Free / Paid)
    Redash has support for querying multiple databases, including: Redshift, Google BigQuery, PostgreSQL, MySQL, Graphite, Presto, Google Spreadsheets, Cloudera Impala, Hive and custom scripts.
  7. Cyfe (Free / Paid)
    Cyfe offers all-in-one web dashboards for your clients to help them monitor and analyze data scattered across all their online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Twitter and more from one single location in real-time.
  8. Two Minute Reports (Free / Paid)
    Two-Minute-Reports is an addon for Google Sheets, that helps startups pull data from different sources like Google Analytics, MySQL, Google PageSpeed, Firebase, etc. to analyze data, create reports, and automate e-mail reporting.

Business & Traffic Analytics

  1. Amplitude (Paid)
    Mobile Analytics for decision makers
  2. Paddle (Free / Paid)
    Advanced custom analytics for mobile and web applications. Paddle is an analytics platform that measures user actions rather than page views. An action can be anything a user does: reviewing a product, playing a level on a mobile game, making a purchase on your site, anything. Paddle’s ability to work with custom events AND custom data is what raises it above more traditional analytics platforms.
  3. Chartbeat (Paid)
    Build a loyal and valuable audience for your site. Chartbeat’s real-time traffic and audience-behavior data shows you who’s on your site and how they’re engaging with your content right now — so you can take action on what matters when it matters.
  4. Clicky (Paid)
    Real Time Web Analytics. Clicky lets you see every visitor and every action they take on your web site, with the option to attach custom data to visitors, such as usernames or email addresses. Analyze each visitor individually and see their full history.
  5. Fathom Analytics (Paid)
    Simple, useful websites stats without tracking or storing personal data of your users|
  6. Gauges (Paid)
    Gauges provides real time web analytics such as how many people visit your site, where they come from, and where they go.
  7. GoatCounter (Free / Paid)
    Simple web statistics. No tracking of personal data.
  8. GoSquared (Paid)
    Easy to use real-time web analytics.
  9. Google Analytics (Free)
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
  10. Heap Analytics (Free / Paid)
    Instant, retroactive analytics for web and iOS. No code required.
  11. Improvely (Paid)
    Conversion tracking and click fraud monitoring platform. The easiest way to track the performance of marketing campaigns and monitor them for click fraud.
  12. KISSmetrics (Paid)
    KISSmetrics tells you who’s doing it. Every last piece gets connected to a real person. All of it. It doesn’t matter if people bounce around between different browsers and devices. Or even if it takes them 6 months to come back. You’ll see what real people do.
  13. Keen IO (Free / Paid)
    Custom analytics shouldn’t be a pain in the backend. Keen IO’s powerful APIs do the heavy lifting for you, so you can gather all the data you want and start getting the answers you need.
  14. Localytics (Free / Paid)
    Find out what works in your mobile or web app. Do more of it. All in one place. Advanced analytics provide data and insight to help you build more successful apps. Integrated Marketing helps you easily engage and acquire more customers.
  15. Matomo (Paid)
    Whether you are an individual blogger, a small business, or a large corporation, Matomo helps you gain valuable insights to help your business or readership grow.
  16. Mixpanel (Paid)
    Actions speak louder than page views. For years, companies have pushed page views as a primary measure of success. Page view counts are popular because they are easy to report, but ultimately cannot tell you how engaged your visitors are. Mixpanel lets you measure what customers do in your app by reporting actions, not page views.
  17. Segment (Paid)
    The right way to manage your tools. The idea is simple: one pipeline for all your data. Send data to any third-party tool with a single integration.
  18. Snowplow (Paid)
    Snowplow is the most powerful, flexible, scalable web analytics platform in the world. Snowplow enables analysts to perform a wide variety of both simple and sophisticated analytics on your web analytics data.
  19. Wisdom (Free / Paid)
    Session Replay. Wisdom is the most accurate live visitor session recorder service available. Focusing only on session replay, Wisdom reconstructs a virtual desktop screen for every visitor, across all tabs, to capture the true feel of every visitor’s experience.
  20. Inspectlet (Free / Paid)
    Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again.
  21. Plausible (Paid)
    Plausible Analytics is an open-source project dedicated to making web analytics more privacy-friendly. Available as either a hosted SaaS version or self-hosted.

Income Analytics

  1. Baremetrics (Paid)
    One click and you get dozens of valuable metrics from your Stripe account.


Content Creation / Infographics

  1. AudienceOps (Paid)
    AudienceOps handles your entire content strategy so you can focus on your product.
  2. (Paid)
    ORIGINAL VISUAL CONTENT FOR BRANDS. We only work with the best creative talent available. Thousands of designers, journalists, animators and developers are standing by to help you achieve your goals and take your project to the next level.
  3. Canva (Free / Paid)
    Design great social media images with text and graphics for Free or a few bucks depending on the images you select

Design Collaboration

  1. ConceptShare (Paid)
    Faster review and approval of marketing and creative work. Deliver more content faster, and at less cost.
  2. Helio (Paid)
    A survey platform for asking design, product, and marketing questions. We provide qualitative and quantitative answers from our audience or your customers.


  1. Dribbble (Free / Paid)
    Dribbble is the leading destination to find & showcase creative work and home to the world’s best design professionals.
  2. Sortfolio (Free / Paid)
    Get listed as a web designer for free or find one.
  3. Behance (Free)
    Behance is part of the Adobe Creative Cloud and is used by creative specialists across the world to showcase their online portfolio of work.

Prototyping / Mockups

  1. Abstract (Paid)
    Brings git-inspired version control & collaboration to your design team.
  2. Creately (Free / Paid)
    Web based diagramming tool for fast easy diagrams. Supports flowcharts, mock-ups, wire-frames, mind maps, organizational charts, network diagrams, AWS diagrams, UML diagrams and many other diagram types. Real-time collaboration plus innovative productivity features to create diagrams 3 times faster.
  3. Keynote (Paid)
    Easily create gorgeous presentations with the all-new Keynote, featuring powerful yet easy-to-use tools and dazzling effects that will make you a very hard act to follow. Also checkout the Keynotopia Themes ( to get all the common UI elements for iOS, Android etc.
  4. OmniGraffle (Paid)
    Diagramming Worth a Thousand Words. Need a diagram, process chart, quick page-layout, website wireframe or graphic design? OmniGraffle can help you make eye-popping graphic documents quickly by keeping lines connected to shapes even when they’re moved, providing powerful styling tools, and magically organizing diagrams with just one click. Whether you need a quick
  5. moqups (Paid)
    Moqups is a nifty HTML5 App used to create wireframes, mockups or UI concepts, prototypes depending on how you like to call them. The most stunning HTML5 app for creating resolution-independent SVG mockups & wireframes for your next project.
  6. Balsamiq (Paid)
    Life’s too short for bad software! Balsamiq Mockups is a rapid wireframing tool that helps you Work Faster & Smarter. It reproduces the experience of sketching on a whiteboard, but using a computer.
  7. (Paid)
    Silly-fast mobile prototyping. Build high-fidelity fully interactive mobile app prototypes in minutes. Prototypes can be viewed on browser or device giving a real experience to the user how the app will look like and behave. Multiple devices like smart phones and tablets/pads are supported including iPhone, iPad and Android devices.
  8. invision (Free / Paid)
    Free Web & Mobile (iOS, Android) Prototyping and UI Mockup Tool. Transform your Web & Mobile (iOS, Android) designs into clickable, interactive Prototypes and Mockups. Share and Collaborate on them with others.
  9. Sketch (Paid)
    Professional digital design for Mac. Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.
  10. Figma (Free / Paid)
    Design and prototyping tool, with a focus on collaboration and teams.
  11. Anima (Free / Paid)
    Sketch to Code Toolkit. Anima converts web design to code. Make your Sketch design responsive, interactive and alive, and export to HTML/JS/CSS.
  12. Framer (Free / Paid)
    Pixel-perfect, responsive designs. Truly high-fidelity prototypes. Seamless collaboration. Framer powers the product teams at Dropbox, Pinterest, Twitter, and thousands more.
  13. UXPin (Free / Paid)
    The full-stack UX design platform: design systems, prototyping, and documentation in one place.


Conversion Optimization & A/B Testing

  1. Optimizely (Paid)
    A/B testing you’ll actually use. Track engagement, clicks, conversions, sign ups, or anything else that matters to you and your business. Optimizely’s custom goal tracking provides an endless range of measurable actions that you can define. Just tell Optimizely what to measure, and we will do the rest.
  2. Visual Website Optimizer (Paid)
    Increase your website sales and conversions. Using Visual Website Optimizer, they A/B test different versions of their website and landing pages to find out which one works best. Made for marketers, our tool is incredibly easy to use, and doesn’t need IT resources.
  3. EyeQuant (Paid)
    Instantly understand what your visitors will see and miss in their first seconds on your site, and improve your conversions. Analyse live sites or mockups within seconds, no code required.
  4. Optimize by Google (Free)
    Optimize allows you to test variants of web pages and see how they perform against an objective that you specify.

User Feedback

  1. Uservoice (Paid)
    Collect, understand and respond to user feedback.
  2. Userecho (Paid)
    UserEcho provides customer engagement products that help you to communicate effectively and resolve the needs of any business.

User Management

  1. Okta (Free)
    Okta adds authentication, authorization, and user management to your web or mobile app within minutes.
  2. Auth0 (Free / Paid)
    Auth0 is an easy to implement, adaptable authentication and authorization platform.
  3. Connect2id (Paid)
    Hosted Connect2id server – a flexible, secure and certified OpenID Connect/OAuth 2.0 identity provider.

User Testing

  1. HotJar (Free / Paid)
    Records videos and collects heatmaps of your site visitor actions.
  2. Wisdom (Free / Paid)
    Session Replay. Wisdom is the most accurate live visitor session recorder service available. Focusing only on session replay, Wisdom reconstructs a virtual desktop screen for every visitor, across all tabs, to capture the true feel of every visitor’s experience.
  3. LiveSession (Paid)
    High-quality session replay analytics.

Customer Feedback

  1. Effortless Reviews (Free / Paid)
    Easily reach out to your customers for feedback and reviews.
  2. PickFu (Paid)
    REAL CONSUMER FEEDBACK IN MINUTES. PickFu is a tool that provides instant, unbiased and insightful public opinion on questions that you care about.
  3. (Paid)
    Helps companies quickly gain predictive customer intelligence & insights driven by NPS (Net Promoter) to increase revenue and reduce churn.
  4. (Paid)
    Instantly get feedback from every canceling customer. Make retention offers to reduce churn.
  5. ProsperStack (Free / Paid)
    Collect cancellation feedback from customers and prevent churn automatically.

Forms / Surveys

  1. Wufoo (Paid)
    Cloud-based form builder that makes it easy to create registration forms, application forms, surveys, contact forms, payment forms and more.
  2. Google Forms (Free)
    Collect and organize information big and small with Google Forms. For free.
  3. Typeform (Free / Paid)
    Ask Awesomely! Typeform makes asking questions easy, human & beautiful. A user experience that makes your questions look & feel great everywhere. Stimulated, inspired, excited, happy respondents boost completion rates. Gain insights with integrated analysis tools.
  4. Qualaroo (Paid)
    Qualaroo website surveys uncover customer insights that lead to better business results.
  5. Formcarry (Free / Paid)
    Handle forms without a single line of back-end code.
  6. FormKeep (Paid)
    Premium Forms Backend service with built in spam protection, data integrations to over a 1000 services, data retention policies and more.
  7. Formcake (Free / Paid)
    Form backend built for devs. Integrate with Zapier, trigger webhooks, emails, and other actions.


CRM / Sales Tools

  1. Kloudless (Free / Paid)
    Kloudless allows you to integrate with several CRM solutions via a single & comprehensive RESTful API. The Kloudless CRM Unified API allows you to integrate with Salesforce, SugarCRM, Microsoft Dynamics, Zoho, Oracle Sales Cloud, HubSpot, Pipeliner, and more with a single code-base. Kloudless also maintains all the integrations so you can focus on building awesome solutions faster.
  2. Salesforce (Paid)
    Get back to growth with the world’s #1 CRM, powered by Customer 360.
  3. SalesforceIQ (Paid)
    Helps businesses build stronger relationships using Relationship Intelligence.
  4. SugarCRM (Paid)
    Sugar’s open, flexible platform easily solves real business problems. From automating sales, marketing and customer support to creating a custom CRM application, we’ve got you covered. By placing the individual at the center of its solution, SugarCRM puts the “i” in CRM and empowers every customer-facing individual to create extraordinary customer relationships.
  5. (Paid)
    Small Business CRM. Manage contacts, organizations, partners, vendors and suppliers. See everything from background, email history, events, projects or opportunities
  6. (Paid)
    Sales Communication Platform. automatically logs sent and received emails with your leads. You can send/receive emails painlessly from Or, by entering your IMAP and SMTP mail settings, can track emails that you send from Gmail or any email client.
  7. Streak (Free / Paid)
    Manage email support inside Gmail. Streak lets you keep track of all your deals right from your inbox. We let you group emails from the same customer together into one view and push that customer through your pipeline. When a new email comes in, you’ll have all the context you need.
  8. Base (Paid)
    The Sales and CRM Software Your Team Will Actually Use. Base is designed to significantly boost your team’s sales productivity and give you the core sales tools you need to grow your business. Your leads come from a variety of sources. Lead management in Base helps you organize leads and assign them to the right sales reps so they can be followed up on and qualified quickly. After being qualified, convert a lead in Base and all of the contact information you have about your lead is transferred your new customer contact card. Optionally, you can specify follow up tasks and even create a deal at the same time.
  9. Pipedrive (Paid)
    Pipeline software that gets you organized. Pipedrive is built for salespeople who need to put in serious effort to turn leads into sales. It helps to organize the work and spend less time on admin.
  10. Contactually (Paid)
    Maximize your network ROI. More referrals. More repeat business. Contactually helps businesses follow up with the right people, at the right time, to maximize relationship ROI.

Customer Support / Help Desks

  1. Salesforce Desk (Paid)
    Deliver Customer Service That Wows. Salesforce Desk creates the leading customer service application, which helps fast-growing companies deliver outstanding customer support. Salesforce Desk’s intuitive user interface and powerful features make solving customers’ problems more efficient for the entire company. Plus, Salesforce Desk is the only Customer Service Application backed by Salesforce, providing easy integration with other Salesforce services and robust security. There are thousands of companies using Salesforce Desk as their help desk software application, from household names like Square and Instagram to the burrito shop down the street. Give it a try for Free.
  2. HelpScout (Paid)
    Scalable customer support, no help desk headaches. Based on conditions you specify, Help Scout automatically performs one or more actions.
  3. ZenDesk (Paid)
    Relationships between businesses and their customers can be hard. Better customer service starts with better communication Zendesk brings all your customer conversations into one place.
  4. Groove (Paid)
    Everything you need to deliver awesome, personal support to every customer. Your customers will never know that you’re using a helpdesk. To them, your messages look like regular emails. It feels like personal support, and it helps you build deeper relationships with your customers.
  5. Intercom (Paid)
    The easiest way to see and talk to your users. Intercom is a single platform where you can see in real-time who is using your product and send personalized messages to the right users at the right time based on their behavior.
  6. Tender (Paid)
    Better, Simpler, Customer Support Software. Support your customers in the open! With public forums, you can offer a public space to your users to discuss common issues and get feedback, while still keeping certain categories private (billing, orders, …). Power users can subscribe to categories and new discussions, and help out other customers.
  7. Enchant (Paid)
    It’s like gmail on steroids! Enchant is a powerful helpdesk that helps your team deliver awesome support to each and every customer. To your customers, it’s just email. They will never see a ticket number and will never have to log into anything!
  8. Freshdesk (Paid)
    Everything you need to deliver Exceptional Customer Support. Freshdesk keeps you from running behind issues blindly and gets your customer support issues under control.
  9. UserDeck (Free / Paid)
    Customer support software that embeds into your existing website.
  10. Sirportly (Free / Paid)
    Grow your business and provide world class customer support. Simply setup your helpdesk in less than a few minutes. Integrate with your other software tools and take advantage of the automated rules and macros to scale your customer support to a new level, become more professional and customer focused and turn your customers into raving fans with Sirportly.
  11. Olark (Paid)
    Olark’s live chat software and customer data tools help you learn from every online interaction.
  12. SnapEngage (Paid)
    Highly customised live chat integrations
  13. Reamaze (Paid)
    Lightweight, Lightspeed Help Desk. Email, Social, Branded, Integrated. Reamaze provides your team with helpdesk functionality that integrates with your application, as well as integrations with popular 3rd party tools in your workflow.
  14. Jitbit Helpdesk (Paid)
    A help desk app that actually makes your work easier, not harder. Comes in both hosted and on-premise versions. Very well designed and easy to use. Has all the must-have features and doesn’t get in your way.
  15. Drift (Paid)
    Bring your go-to-market teams together to deliver personalized customer experiences in real time – so you can increase your revenue, shorten your sales cycles, and strengthen your brand.
  16. Zammad (Free / Paid)
    Zammad is a award winning open source helpdesk/customer support system with a beautiful UI and many features to manage customer communication via several channels like telephone, facebook, twitter, chat and e-mails. It is distributed under the GNU AFFERO General Public License (AGPL).
  17. Support Hero (Paid)
    Knowledge base and tutorial management platform with smart analytics. Support Hero is a self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game-changing user education experience that increases retention and engagement, while reducing customer relationship costs.
  18. Atlasmic (Free / Paid)
    Live chat, business messenger, sales, inbound marketing and analytics. `Hosted`

Community Tools

  1. Discourse (Paid)
    Ready for a new discussion platform? Discussion software is a group of people interested in a common topic who are willing to type paragraphs to each other on a web page.
  2. Scoold (Free / Paid)
    Stack Overflow in a JAR. An enterprise-ready Q&A platform with full-text search, SAML, LDAP integration and social login support.
  3. Flarum (Free)
    Well designed forum software.


  1. Workday (Paid)
    Workday works the way people work—collaboratively, on the go, and in real-time. Explore the product previews below to learn how Workday can change the way you work. With powerful business applications and a user experience that’s unmatched in enterprise software, Workday gives you everything you need to transform your business.
  2. Lever (Paid)
    A modern web app for hiring. Leverage your entire company – interviewers, managers, and recruiters – to source, vet, and close.
  3. Zenefits (Paid)
    The #1 All-In-One HR Platform. Payroll. Benefits. Time. Compliance. All online, all in one place.
  4. TestDome (Paid)
    Automated testing of programming skills, ask candidates to write real code before calling them for an interview.
  5. HackerRank (Paid)
    End-to-end technical recruiting platform for hiring engineers.
  6. PeopleDoc (Paid)
    HR Service delivery platform designed to simplify complex HR operations, compliance and can easily serve employees anytime, anywhere.
  7. BambooHR (Paid)
    HR software with heart.

Phone / PBX / SMS

  1. Plivo (Paid)
    Simplify business communications so you can communicate with confidence.
  2. Twilio (Pay as you go)
    Connect with customers everywhere they want to interact with you—from text messages to emails, phone calls to video, intelligent chatbots and back—within a single powerful platform.
  3. PhoneBooth (Paid)
    Make changes to your phone system anytime with an easy to use web portal.
  4. TalkDesk (Paid)
    Talkdesk provides a better way for organizations to unlock the promise and potential of great customer experience.
  5. HelloFax (Free / Paid)
    Easy Online Faxing. Send faxes without the fax machine.
  6. Dialpad (Paid)
    People-first phone and meeting system that includes internet fax and follows you where you work


  1. Shipwire (Paid)
    The cloud-based platform to power your global logistics network.
  2. Whiplash (Paid)
    A nationwide omnichannel fulfillment provider – now leading the charge for scalable ecommerce fulfillment solutions.