The Micro-Script Rules: How ideas break through in the hyper-connected world

The Micro-Script Rules: How ideas break through in the hyper-connected world
by Bill Schley

The book explains to business people, advertisers, politicians, anybody with a message today that it’s not important anymore what people hear, its what they repeat. And what they want to repeat in a Word of Mouth world are micro-scipts – idea bites that fit into a five or six word phrase. Not just a sound bite, slogan or a Tweet – but a very special kind that work the way the brain likes to work.

Click on the link below to start downloading this free ebook:-
The Micro-Script Rules: How ideas break through in the hyper-connected world – 30 pages, 1.8MB (PDF)

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4 Creative Ebooks on Various Topics

4 Creative Ebooks on Various Topics
by WishfulThinking.co.uk

I think I’ll let the site to explain to you in further detail what these 4 ebooks are really about. They have great reviews & testimonials on these ebooks, so check them out read them away. The titles are:-

1. How to Motivate Creative People (Including Yourself)
   An e-book for leaders, managers, directors – and other creative people.
2. Time Management for Creative People
   Manage the mundane, create the extraordinary.
3. An Introduction to the Enneagram
   Personality types for understanding and influencing people.
4. Creative Management for Creative Teams
   Business Coaching and Creative Business.

Click on the link below to start downloading these free ebooks:-
4 Creative Ebooks on Varioud Topics – (PDF)

Customer Service: The Art of Listening and Engagement Through Social Media

Customer Service: The Art of Listening and Engagement Through Social Media
by Brian Solis and co-authored by Becky Carroll

Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and engage with customers and in turn, cultivate a more significant community, enhance your brand, build relationships, and hopefully create evangelists along the way.

Participation is marketing.

Intention is everything.

Actions speak louder than words.

Click on the link below to start downloading this free ebook:-
Customer Service: The Art of Listening and Engagement Through Social Media – (PDF & DOC)

Free Ebooks to Help Grow Your Studio

Free Ebooks to Help Grow Your Studio
by CreativeTechs.com

This is an old post made about a year ago, but the list of free resources / ebooks over at this site is worth mentioning. Some of the titles might have been mentioned here before, so don’t be surprised if you’ve read some of them. Nevertheless, great list and great read. Check it out …

Click on the link below to start downloading this free ebook:-
Free Ebooks to Help Grow Your Studio – (Various Formats)

New Liberal Arts

New Liberal Arts
by various authors, setup by Snarkmarket.com

It’s 2009. A generation of digital natives is careening towards college. The economy is rebooting itself weekly. We have new responsibilities now – as employees, citizens, and friends – and we have new capabilities, too. The new liberal arts equip us for a world like this. But… what are they?

Here’s what you’ll find inside this Snarkmarket/Revelator Press co-production:

1. Attention Economics by Andrew Fitzgerald
2. Brevity by Gavin Craig
3. Coding and Decoding by Diana Kimball
4. Creativity by Aaron McLeran
5. Finding by Dan Levine
6. Food by Gavin Craig, Theresa Mlinarcik
7. Genderfuck by Laura Portwood-Stacer
8. Home Economics by Jennifer Rensenbrink
9. Inaccuracy by Alex Litel
10. Iteration by Robin Sloan
11. Journalism by Timothy Carmody, Matt Thompson
12. Mapping by Jimmy Stamp
13. Marketing by Matt Thompson
14. Micropolitics by Matt Thompson
15. Myth and Magic by Tiara Shafiq
16. Negotiation by Matt Penniman
17. Photography by Timothy Carmody
18. Play by Matt Thompson
19. Reality Engineering Rex Sorgatz
20. Translation Rachel Leow
21. Video Literacy Kasia Cieplak-Mayr von Baldegg

Click on the link below to start downloading this free ebook:-
New Liberal Arts – 47 pages, 6.0Mb (PDF)

The Management of Corporate Controversy

The Management of Corporate Controversy
by Rusty Cawley, APR

Controversy kills. It destroys companies. It wrecks careers. It slows sales. It closes plants. It stops construction. It drives down stock prices. It repels lenders and investors. It demoralizes employees. The list of damage caused by unmanaged corporate controversy is almost endless. Since each of these responsibilities – sales revenue, stocks prices, manufacturing, marketing, employee morale, and so on – falls into the purview of the executive … shouldn’t you know how to protect them from controversy? Imagine you are at The Table with all of your company’s top executives. There’s a controversy in progress. Stakeholders are angry, the company is suffering, and the question is put to you: “What do we do?” Could you provide a concise, clear analysis of the situation, followed by a concise, clear strategy for ending the controversy? If not, read this book.

Click on the link below to download this free ebook:-
The Management of Corporate Controversy – 2.2Mb (PDF)