Brandjacking Index: How Brands Are Used As Competitive Weapons

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by MarkMonitor

Learn from the hotel industry on how brands need to be more vigilant about protecting their bottom lines and their customer relationships on the Internet. Hotel brands face a unique brandjacking challenge. Due to the fierce competition for travelers via paid search and other online marketing tactics, major hotel brands are losing more than two billion dollars a year in unnecessary commission payments and online traffic lost to competitors.

The travel industry is well-established online, with a robust mix of channels, so these findings serve as a cautionary tale to other industries. Protecting your company’s brand online means more than thwarting abuses and attacks–it means monitoring cyber-savvy competitors and partners, too. Download this white paper to find out what’s at stake.

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Brandjacking Index: How Brands Are Used As Competitive Weapons

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