Business

Strategic Communication: How to Develop Strategic Messaging and Positioning

Strategic Communication: How to Develop Strategic Messaging and Positioning

This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies understand strategic messaging and positioning. In addition, we will discuss some practical and actionable approaches to help you design strategic messaging and product positioning.

Welcome To Your Independence

Welcome To Your Independence

Welcome to Your Independence is written for individuals who are seeking to enter the world of freelancing and for those who are looking to refine processes already in place. Whichever your starting point, it aims aims to clearly and concisely guide you through the process of going freelance and how to make it as a sustainable, successful independent worker.

When Coffee & Kale Compete

When Coffee & Kale Compete

When Coffee and Kale Compete by Alan Klement will help you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive.

Better Software & Stronger Teams: Project Management for GitHub

Better Software & Stronger Teams: Project Management for GitHub

Deliver a better product, in less time, with fewer headaches. Learn how to build better software and a more collaborative team. Every chapter of this new book is packed with expert advice and real-world workflow examples your team can start using today.